The Field Notes
Practical writing on follow-up, lead recovery, and quote conversion.
Built for Australian tradies who want to win more jobs without spending more on advertising. Honest, specific, no jargon.
Customer Communication
6 posts in Customer Communication
Customer Communication
Why Customers Ghost Your Quotes (And How to Stop It)
Tradies almost always blame price when quotes go cold. The data says price is only one of four reasons — and it’s usually not the biggest one.
22 September 20256 min
Customer Communication
SMS or Email for Quote Follow-Up: Which Wins?
It’s not either/or. Here’s when SMS wins, when email wins, and how to use both.
24 October 20255 min
Customer Communication
Is Automated Follow-Up Annoying? Here’s the Honest Answer
The fear of "being annoying" costs tradies more jobs than any actual annoyance does.
21 November 20254 min
All posts
The archive.
- 12 December 2025
The Best Time of Day to Follow Up on a Quote
There are good times to follow up, and there are great times. Most tradies use neither.
Customer Communication4 min read - 30 January 2026
Customer Follow-Up for Landscapers: Seasonal Plays That Win
Past customers are the cheapest jobs you’ll ever win. Most landscapers never contact them again.
Customer Communication5 min read - 27 February 2026
Handling Common Quote Objections (Without Sounding Salesy)
Customers always say the same three things. Here’s how to answer all three.
Customer Communication5 min read