The Field Notes
Practical writing on follow-up, lead recovery, and quote conversion.
Built for Australian tradies who want to win more jobs without spending more on advertising. Honest, specific, no jargon.
Lead Recovery
2 posts in Lead Recovery
Lead Recovery
How Much Revenue Are You Losing to Forgotten Quotes?
Most tradies underestimate this by 3–5x. Run the numbers honestly and the answer is uncomfortable.
17 October 20256 min
Lead Recovery
Reactivating Cold Quotes: A Step-by-Step Playbook
Sitting on 6 months of cold quotes? There’s 5–10 jobs in there. Here’s how to wake them up.
14 November 20256 min